I, like everybody else, visit YouTube on a day-to-day basis for multiple purposes.
Primarily I listen to music and watch different types of videos to get more information about what is happening in the world. In this concept, my goals were to decrease the visual noise on the interface and highlight more the popular functions. From a visual perspective, I added more emphasis to the brand's personality, unified the white space and ratios, and re-created a few elements for the web UI such as iconography, typography, buttons, etc.
