After extensive research, we worked hand in hand with our partner Ratal Urban, to come up with a clear and relevant identity for its sub-brand “Uptown”, which is one of Al-Khobar’s most exciting lifestyle destination.

We have designed a clear, progressive and futuristic visual identity that supports the business even more. A vibrant system that is full of life & passion, representing luxury with a touch of art.

 

The identity is new, modern and timeless. The varied interpretations and inspiration from different components is what makes it specially unique.