A/B testing an insurance consultant
Which one among the following two landing pages, do you think is the winner?
Version A
The first one is the humorous version of the web marketing campaign: "Do you have read the small print?"
Version B
The second one is the serious corporate version of the web marketing campaign: "Have you suffered an injury? We'll take care about your refund"
A/B testing an insurance consultant
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A/B testing an insurance consultant

A/B testing a landng page for an insurance consultant.
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