Avenir Next LT Pro Type Poster
The purpose of this project was to create a poster, advertising the font-family Avenir Next Lt Pro from Fonts.com. My audience was other designers. We were challenged to show the possibilities of the font.
Avenir Poster Mockup
Some of the design principles that I focused on was hierarchy, alignment, and proximity. I wanted the hierarchy to be clear and I used size to show it in the poster, however I used a different color in the main text to show the important text for that section. I aligned the design diagonally and made a straight line across the top and the bottom. I grouped related information in a way that you can tell they are related.
Avenir poster
“The beauty of type lies in its utility; prettiness without readability serves neither author nor reader.”
― James Felici.
