Material didáctico / teaching materials 

The checklist of the project. 

- maternity 

- tender 

- professional looking  

The specific requirement.

- no blue or pink 

- logo

- certificate

- portage doll cloth

- packaging

Developing portage dolls in Mexico City, the company had been working with no identity for a couple of years. Lettered ribbon logo "hugs" the idea in this tender and loving brand. Soft color palette is included in playful texture to match the look & feel. Suggested round tipography for a professional and caring approach.