The doctors of NEUROSPINE wanted to increase their brand identity & let locals know they also relieve back pain by spinal surguries.  What made this billboard special was the highliting of the ecoskeleton's spine with LED Lights.  Not only did the 13' LED SPINE light up the night sky, but they faded 100% ON to 0% OFF every 12 seconds.  This was to give off the effect of throbing spinal pain.  These boards caught much attention in town and the client was very pleased!