How to bring the use of the Rosary into the life of young people? An ambicious challange whichh required a great idea: find an innovative way of  promoting and engaging in prayer through a medium that is constantly being used by the younger generation. 
That’s how iPrex came to life.  The first iPhone application that allows you to recite the Rosary’s prayer on your mobile phone.
Project of Saatchi&Saatchi.