Qianwen ZHANG's profile

Sweet Pain | Brand Strategy & Brand Identity

Brand Strategy & Brand Identity For Sweet Pain 

Kelvin, the founder of Sweet Pain has approached me to create a brand strategy for Sweet Pain. 
During 4 weeks of work, we undertook an inside-out process to uncover the key pieces to create the whole strategy. 
- Brand Soul ( Mission, Vision, Purpose, Core Values)
- Buyer Persona / Archetypes
- Market Research
- Brand Personality 
This is what Kelvin said about working with me:
"I love every minute that I worked with Qianwen, she is a very dedicated and detail-oriented person, she gave me so many advices and inspire me to do better. I highly recommend Qianwen to everyone who needs help building their brand!!!"

* The image above doesn't represent the product of Sweet Pain. They are placed in here only for showcase the branding purpose. 
Sweet Pain | Brand Strategy & Brand Identity
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Sweet Pain | Brand Strategy & Brand Identity

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