資豐CHI FUNG｜【潤、滑、鮑、顏】鮑魚、燕窩禮盒包裝設計

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Package Design

Elastic abalone. Soft bird's nest. Within visual enjoyment.

Chi Fung launched the ancient method to cook the braised abalone and bird's nest, taste and flavor are the main selling pointe, in the east-aesthetics to join the exquisite dynamic patterns and lines, showing a soft modern sense of hierarchy, expressing the impact of the product on the taste and perception of the theme.

In two packages of abalone, the orange package show that It’s instant and being centered on the simple "Bao" character, which makes it’s a great choice for people sending gift. The red package presents the taste of South African abalone cooked in soy sauce with sliding golden lines, which is soft and smooth, conveying the luxury fantasy on the tongue.

In two packages of bird's nest, the white design brings out the delicate and bright bird's nest, which makes people drool. The turquoise flower box is dominated by the functions of bird's nest, such as skin care and beauty, and expresses nourishing and moisturizing skin with the pattern of blooming flowers.

Q鮑輕燕視覺享受
資豐食品推出古法燜鮑魚和澄瀅燕窩，以口感和味蕃作為主軸賣點，在原有的東方美學上加入玲瓏躍動的花紋和線條，展示出具有層次的輕柔現代感，繪圖方面圍繞產品對口感、味蕾的衝擊和觀感作主題。

兩款鮑魚中，橙色包裝的即食鮑魚則以簡潔明瞭的「鮑」字字型作為重心，帶出作為送禮的體面之選。而紅色包裝則以滑動的金色線條呈現出南非鮑魚經古法紅燒烹煮後的口感，軟糯而順滑，傳遞舌尖上的奢侈幻想。

而兩款燕窩中，透白的設計帶出燕窩的精緻透亮，促人垂涎欲滴。而碧綠色花盒則以燕窩的護膚養顏等功能性作主導，以鮮花盛放的圖案表達養潤肌膚。