Objetos únicos atemporales
Langer es una tienda de venta de objetos de Arte y Antigüedades con más de 7 años de vida a sus espaldas. El principal problema al que se enfrentaba era no tener una identidad clara que estuviera alineada con lo que realmente ofrecía; y eso creaba frustración y desamparo.
Lo primero que hicimos fue encontrar esa identidad que nos permitiera conocer mejor qué era de verdad Langer para vender bien y mejor.
Trabajamos la marca partiendo de la premisa que un objeto de Langer es un tesoro que nunca pasa de moda; ajena al paso del tiempo. De ahí que el diseño del logotipo sea un reloj de arena, y el tesoro, una estrella en su parte más alta por la que no pasa el tiempo.
El tiempo no influye en un objeto Langer ya que es de carácter atemporal
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Timeless unique objects
Langer is an art and antique shop with more than 7 years in the market. The main problem they faced was not having a clear identity, aligned with what they offered in current times.
The first thing we did was find that niche and that identity and move it to the new location to which they were going to move.
We work on the brand based on the premise that a Langer object is a treasure that never goes out of style; oblivious to the passing of time. Hence, the logo design is an hourglass, and the treasure, a star at its highest point.
The first thing we did was find that niche and that identity and move it to the new location to which they were going to move.
We work on the brand based on the premise that a Langer object is a treasure that never goes out of style; oblivious to the passing of time. Hence, the logo design is an hourglass, and the treasure, a star at its highest point.
Time does not influence a Langer object since it is timeless
