ALPHA
CHALLENGE:
Modern man spends more and more hours in the virtual world, and because of this widens the gap between his inner and outer world. It causes psychological and social problems, destroys harmony in life, separates us from each other.The ALPHA team has set itself the mission of helping people re-find inner harmony by launching a whole ecosystem of products and services.
POSITION:
The point of entry into the boundless potential of the creator.
BIG IDEA:
The point of entry into the boundless potential of the creator.
GRAPHIC SOLUTION:
The logo is a soft, austere and futuristic alpha letter.The style of the drawing resembles the shape of a wave. "Alpha" is an abbreviation of alpha waves (a-rhythm) electroencephalogram - rhythmic fluctuations of electric potential with a frequency in the range of 8-13 Hz and an average amplitude of 30-70 μv, which dominate the human brain during meditation or similar states of relaxation.
The amulet is a graphic symbol that conveys the great idea of the company.
The Alpha Amulet is a white sphere that emits soft light.
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top rendering: OYA
