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    Crossfit is becoming more and more popular and have gradually climbed its way upwards in the land of Sweden. Thobias Forss and Simon Wärja became… Read More
    Crossfit is becoming more and more popular and have gradually climbed its way upwards in the land of Sweden. Thobias Forss and Simon Wärja became promoters in Piteå and they hired me to create the graphic identity and website for the aspiring crossfit gym. Read Less
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The logotype took its shape from what initially looked like reindeer antlers since the reindeer is the symbol of the municipality of Piteå. Then stripes were added and the design simplfied.