From starting to sketch logo concepts to launching the website, Connected Canine has been a very fun project to work on. Below are a few of the logo contenders.
After a few rounds of revisions and color palettes the final mark and text were chosen. The results ended with a very approachable mark and type face that exudes playfulness and professionalism.
In addition to the logo and website I designed some brand collateral to help push the brand into it's next phase.
After the look and feel of the brand was settled I started on web strategy. The first phase of which is sitemaps and pagemaps, as seen below.
Once the structure of the site was determined I started on the look and feel of the site. Below is the moodboard, where I gathered element design inspiration. After the moodboard you'll see the style guide that was created to help establish consistent branding on the website and other digital marketing pieces.
Below is the homepage mockup that lead to the final design of the wordpress website.
Look at all the dogs! Cutting out cute dogs for this site was so much fun.