With the collaboration of the State Archives of Rome, in the evocative spaces of S.Ivo alla Sapienza, Birra Peroni tells in an exhibition the strong bond of the company with the birth of Rome as a Capital city and the Acqua Marcia aqueduct. About the visual for the event, a catalog and information panels, a color palette was defined, starting from the colors of the beer, the city and the water. Filtered images, illustrations, a free but rigorous composition and the use of a liberty font for the headlines were used to communicate authoritativeness, recall at the historical period in question and standardize a varied quantity of images and documents.
The history of Birra Peroni is inextricably linked to Italy. The company was founded over 170 years ago, has grown thanks to Italian talent and, with an eye always on innovation, has taken root in the Italian territory, expanding from North to South, becoming an integral part of the economic and social life of the country.
