Fruit Snack Packaging Design | 哔滋哔滋水果零食包装设计

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bizzbizz PACKAGING DESIGN

bizzbizz STORY

水果抱抱系列是bizzbizz新推出的混合水果冻干脆。市面上的水果干大多是单口味装，而bizzbizz推出的水果抱抱系列，将不同口味的水果混合组装，让不同水果互相“抱抱”，组成了全新的口味。它一共有4种口味，分别是：芒果干+苹果干、草莓干+蓝莓干、黄桃干+水蜜桃干、巴旦木+奶酪。多种美味水果与优质坚果的组合，让人们享用美味干脆大餐。所以，如何表现出“一眼看出是由多种水果组成”是设计视觉表现的重点。

The fruit hugging series is bizzbizz's new mixed fruit jelly. Most of the dried fruits on the market are single mouthed, while the fruit hugging series launched by bizzbizz mixes and assembles different flavors of fruits, so that different fruits "hug" each other to form a brand-new taste. It has four flavors, namely: dried mango + dried apple, dried strawberry + dried blueberry, dried yellow peach + dried honey peach, Badan wood + cheese. The combination of a variety of delicious fruits and high-quality nuts allows people to enjoy a delicious meal. Therefore, how to show that "it is composed of a variety of fruits at a glance" is the focus of visual performance design.

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关于哔滋哔滋

bizzbizz希望能用小小的零食，传递快乐，传递爱。匠心做好产品，努力呈现食品本来的味道和简洁易懂的配料表。由此出发，我们希望藉由包装带给消费者独特的视觉感受，既体现出与品牌相符的调性、也让产品拥有非常强的记忆点，最终，我们从字体版式、色彩、图形出发，创造了属于bizzbizz的包装设计。

Bizzbizz hopes to pass happiness and love with small snacks. Make products with ingenuity and strive to present the original taste of food and simple and understandable ingredient list. From this point of view, we hope to bring consumers a unique visual experience through packaging, which not only reflects the tonality consistent with the brand, but also makes the product have a very strong memory point. Finally, we created the packaging design belonging to bizzbizz from the font layout, color and graphics.