Smiletex is a textiles store that sells everything from bed covers to rugs. For the logo of this store the idea was to go back to what is common between all these items (thread and stitching) and accentuate that within the typography itself.
>> Font used in logo: "Roboto" by Google Android Design.
>> Font used in stationary: "BonvenoCF" by Barry Schwartz.
>> Photo in first image: "thrifty thread" taken by normanack, available under a Creative Commons Attribution 2.0 Generic. [http://www.flickr.com/photos/29278394@N00/1342684623/]. This image has been modified from its original state.
>> Photo in last image: "Knitted Blanket" taken and woven by T477modelA, available under a Creative Commons Attribution 2.0 Generic.
[http://www.flickr.com/photos/30518257@N03/3220340729/]. This image has been modified from its original state. This image has been used to simulate how the tag of "simltex" might look on a blanket. The blanket itself is not a "smiletex" product and is the property of its owner.