Ecology + Co is a boutique distillery in New Zealand specialising in beautifully crafted alcohol free spirits. 

Working with designer Janelle Herrick, I was asked to create two illustrations for their new range of Alcohol free RTD’s. They wanted a sophisticated traditional feeling illustration that would be different to other similar beverages on the market. The illustration needed to convey the flavour at a glance with the ingredients and colour.

With the list of essential ingredients in each flavour, I created a composition around a copper still, used for the distilling of spirits. As the artwork would be printed directly on to cans many tests had to be completed to ensure no detail would be lost. Sections of art were detailed up, printed and then upsized over and over again until we were happy with how it looked from a distance on a shelf amongst other beverages.

The designer, Janelle, had done a lot of research into how to get the copper effect onto the cans and how to get the half tone on the copper still to set it apart from the line work. I managed to learn a lot in the short space of time that we were putting these together. 

Illustrations : Zoe Gillett

Art Direction and Packaging Design : Janelle Herrick 

Agency : Watermark Creative