A simple, yet effective web design layout, Moon Daisy explores an asymmetric layout, while also finding a slightly "off" feeling. There is a layered effect that is created in the "perfect mess" indicative of the way that jewelry often falls and lays, tangling and stretching in various places.

It has a strong "Z" (zigzag pattern) that the user's eye follows as they scroll the page. The intent is to lead the user and allow them to explore and discover that there is more to uncover the deeper they explore.