Bhoomi ethnic studio is a small organization for promoting handicraft, traditional and folk artisans; is also a home to many collections of handmade products such as paper bags,  flower vases, footwears, print products, pottery, paintings, hand woven fabrics, wooden toys, and sculptures etc. The materials used for packaging and stationaries are recycled.  The brand was designed to gear towards the young and creative minds in India by creating such a logo with silhouettes look.

The logo is inspired by "kolam" and the Sanskrit word "Bhoomi" which is blended together to communicate the ethnic Indian culture and traditional art.