Brief: 

In March 2020, the whole GCC region went into a sudden lockdown due to the rise of Covid-19. McDonald’s lost almost 80% of its revenue as people were at home avoiding any outside contact. Our task was to educate customers about our elevated hygiene practices such as washing hands for 20 seconds, employees wearing face masks, enhanced cleaning of all surfaces, etc., giving them the reassurance that McDonald’s is safe to order for Delivery, pick up from the Drive-thru and eventually safe to dine in.

Solution:

While every other brand was just talking about hygiene, we made music with it and made people hear it. Our film was released all over GCC, covering UAE, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar. 

Idea:

Sound of Hygiene

We decided to take our hygiene practices and create a multi-sensorial film with it. We elevated sounds of washing hands, scrubbing, disinfectant sprays, sanitizer squishes, safety sticker sealing, etc., and brought them together in film supported by dynamic visuals of the same hygiene measures. In an entertaining yet assuring way, we made people hear the sounds of hygiene at McDonald’s and signed off with a simple message, ‘Safety speaks louder at McDonald’s’.