What do we call visual culture? Visual culture is the connection between what is seen and the names we give to what we see. This also includes things that are invisible or hidden from view. In short, we don't just see what can be seen, we call it visual culture. The concept of visual culture as a specific field of study first began to spread at the previous moment of vital changes in the way we see the world. Around 1990, the end of the cold war, which divided the globe into two zones, more or less invisible to each other, coincided with the heyday of the so-called postmodernism.
French historian Jacques Ranciere once called this the "police version of history", implying that we are being told to move on, there is nothing to look at here. A new identity policy has formed around issues of gender, sexuality and race, forcing people to see themselves differently. In 1977, during the social and economic crisis in Britain, the Sex Pistols briefly described this mood as "No Future."
