| FM MODELS LONDON SHOW PACKS A/W 14 |
Show pack design for the Men Devision of FM MODELS London (A/W 2014)
Instead of using the normal double sided A5 format used in the industry, I decided to create A5 cards that could be folded open to a A3 poster, making the casting people interact more with the device and creating more space for imagery and copy.
The front of the poster holds images+stats of the model as well as the agency info, while the back is kept general and shows the whole model range for the season, complete with tickboxes and names so the people booking them can instantly select other models from FM. There is also space created for notes playing more into the need for interaction and not just having a plain card.