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    National launch campaign for Volkswagen's TDI Clean Diesel technology.
Volkswagen TDI Clean Diesel Launch
Some of the pieces from the national launch campaign for Volkswagen's new TDI Clean Diesel technology. The spots won at Créa and New York Festivals.
New clean diesel technology not only has ultra low emissions, it has no odour. So we created a scratch and sniff air freshener that smells like...nothing.
The main benefit of the new TDI technology is it's fuel efficiency. So we sent out a DM with just enough fuel for a test drive.