Ambassador Baptist Church was in need of a new logo with the design of a new website in the works. Their last logo was designed in 1983, and really looked like a product of that decade.
Their new logo needed to reflect the timeless nature of their mission, as well as capture the atmosphere of their ever-growing congregation - modern, intergenerational, and genuine.
The three main elements and the design of the cross are a nod to the original design. The Word is the foundation of Ambassador's identity, with the Cross holding the church (top roof element) together and grounding them.
The color scheme is still being worked out, but deep crimson/burgundy reflects the style of preaching: regal yet relational.