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A celebration of Pride captured on a can —
My pro-bono packaging design for a beer supporting the Lesbian, Gay, Bisexual and Transgender Community Center in New York. I was proud to be invited by a local Brooklyn brewery, Five Boroughs Brewing Co., to design their Pride month release in 2021: United by Beer.
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![Beer Packaging Beer Packaging Design colorful packaging Crafted Beer Design LGBTQ+ new york beer new york city design premium beer beer can design branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2384ab138218825.628bb609734e1.jpg)
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A design to feel joyous and festive:
A rousing cheers to the undeniable heroism and spirit of generations of past LGBTQ+ community members.
A deconstructed rainbow flag into a wrap of super-sized, colorful confetti; the can becomes its own vibrant symbol of celebration, and pride.
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![Beer Packaging Beer Packaging Design colorful packaging Crafted Beer Design LGBTQ+ new york beer new york city design premium beer beer can design branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00f7d4138218825.6218e1ed722cf.jpg)
![Beer Packaging Beer Packaging Design colorful packaging Crafted Beer Design LGBTQ+ new york beer new york city design premium beer beer can design branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7bdf04138218825.6218f229222e2.jpg)
![Beer Packaging Beer Packaging Design colorful packaging Crafted Beer Design LGBTQ+ new york beer new york city design premium beer beer can design branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/227638138218825.6218e1ed72ce9.gif)
The minimal and graphic design makes a statement, standing out on the shelf. In hand, the can is pure pride—touted and toasted throughout the month’s parades and events.
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Glennda Testone, The Center's Executive Director, points to the direct, positive impact that the United By Beer collaboration has on the organization's work. “With [the support of Five Boroughs Brewing Co.], we are able to provide thousands of LGBTQ+ New Yorkers with myriad services and spaces to grow, heal, flourish, and come together as a community.” For every beer sold, over 50% of the profits go directly to The Center.
In 2021, we were able to donate thousands of dollars and unite thousands of LGBTQ+ New Yorkers. But what made me most proud was to see the beer in the hands of my fellow New Yorkers during the Pride month festivities.
![Beer Packaging Beer Packaging Design colorful packaging Crafted Beer Design LGBTQ+ new york beer new york city design premium beer beer can design branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ebcb1d138218825.628ba63885629.jpg)