Super Yellow Food, Pure Gold Apple


OVERVIEW
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'Pure Gold Apple' is a brand for a new apple variety, Sinano Gold. BOUD developed the branding identity through character design and used seasonal stories to introduce it to potential customers considering the brand's scalability.



Certification Mark

Pure Gold Apple has a high sugar content of over 14brix.
BOUD designed the certification mark reflecting the characters' personalities.


Photo Card

Leaflets made like photo cards are enclosed in the box. Connecting the brand speciality with the character's personality, It made it possible for customers to recognize and learn in a fun way.



BOUD
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Creative Directing : Jiyeon Ma
Project Manager : Arim Kim
Brand Design : Arim Kim, Sunwook Hwang, Youngmin Hwang


Client : 풍년공작소



Super Yellow Food, Pure Gold Apple
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