Perro Bravo
This is a brand concept for and idea that a friend and I have been thinking about for quite some time now. A sort of fun hotdog service where there's no luxury or any particular gourmet approach, just a place where you can only get a single and very simple type of hotdog. The content communicates in spanish as the brand would potentially be meant to work in our native city.
"Perro Bravo" translates into like "mad dog." The overall style takes inspiration on the classic "beware of the dog" kind of signs where bold lettering and limited color graphics result into a nice punchy appeal. We thought it was also interesting to visualize some of the brand material to see how many fun/cool things we could come up with here, like napkins showing random actual facts about aggressive dogs or a refreshing sticker collection.
Thanks for watching.
