WORLD HEALTH DAY
Through the “Our planet, our health“ themed campaign for World Health Day (2022), WHO urged governments and the public to share stories of small changes they are taking to protect the planet as well as their health, maintain a greener future and prioritise well-being in societies.
The campaign posed the question: 'what can you do in your community to help establish a healthier tomorrow?'
Some plans of action listed by WHO included:
- Walk or bike to work at least once a week.
- Turn off lights when they are not in use.
- Buy groceries from local entrepreneurs.
- Quit smoking.
- Buy less plastic and use recyclable bags.
I was tasked with creating the key visual for the 2022 campaign from concept and creative direction to final render. My initial concept revolved around the idea of 'Mother Earth' among the stars and draped in a quilted tapestry of the WHO plans of action. The squares on the tapestry focused on visually conveying the concept of clean natural environments, cycling, community support, scientific research, green energy, recycling, healthy hearts and lungs and the responsible use of electricity. For the colour palate I wanted to contrast the dark night time of space and stars with bright saturated colours to show the possible future as a celebration and attainable goal.
CREDITS:
// Client: WHO (World Health Organisation)
// Studio: Rooftop Productions
// Art direction: Samantha Kogel
// Illustration & Frame-by-frame animation: Samantha Kogel
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