Redesigning our iconic bucket using traditional patterns, endemic textures, and local designs
from different countries highlighting the deep-rooted connection
that KFC has with local cultures around the globe.
The visuals welcomed visitors from over 190 countries as they made their way to Dubai Expo 2020.
They were placed on billboards, posters, digital screens, and KFC social channels with
+665,000 followers across the Arab region.
KFC simply means 'Fried Chicken'.
Anywhere. Everywhere.
By bringing all these styles and cultures together, the design language unlocked a powerful message,
giving out the image of a modern, diverse, and truly inclusive brand. One that supports a world
where we are all equal and where we can all share a bucket together.
Agency: TBWA\RAAD
Client: KFC Arabia
TBWA TEAM
Chief Creative Officer: Walid Kanaan
Chief Creative Officer: Walid Kanaan
Executive Creative Directors: James Robbins - Alex Pineda
Creative Director: Diego «Kike» Flórez
Art Director: Paula Zambrano
Copywriter: Diego «Kike» Flórez - Alex Pineda - Adnan Ahmed
Retoucher: Girish Sapalya
Senior Account Manager: Ashleigh Morgan
Motion Designer: Camilo Rojas
STUDIO NUTS TEAM
Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
CGI Artist: Adam Pierre - Cristiano Porfirio - Tiago Piloto
Creative Retoucher: Rafael Casagrande - Thiago Storino
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
CGI Artist: Adam Pierre - Cristiano Porfirio - Tiago Piloto
Creative Retoucher: Rafael Casagrande - Thiago Storino
