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    Poster advertising for Sony Malaysia for their 10th year Anniversary
Sony Malaysia
Sony Malaysia wanted to celebrate their decade of Playstation gaming, but didn't want it to be shouty about it. So we devised a way to compliment the store front with a very subtle messaging of "Since 1997" and articulating the idea using places kids use to play since then, that are now left abandoned.

The photography shown in the idea was hardly retouched. Only the swimming pool scene was the most heavily retouched amongst the three examples shown.