Τhe briefing: We are looking for a new packaging for two new products: a) black tea with milk and b) a premium type of matcha tea.
Τhe target consumer: Young, contemporary, busy everyday consumers in the Chinese market. People who want to enjoy quickly and easily, a well prepared, healthy, tasty tea drink.
The design: The strong brand image and reputation of the company (natural spring sources, traditional values, respect for the environment) called for a very thorough research on our part into the particulars of the specific market.
Both tea drinks (matcha milk tea and black tea latte, are best prepared by being whisked with the use of a specific bamboo tool.
We incorporated the shape of this essential whisking tool into the bottle's industrial design producing a completely distinctive and yet natural looking new packaging form.
Thanks a million mousegraphics!