Certain things are not equally valued in all countries.

Agency Network: DDB
Published/Aired: February 2014
Posted: February 13, 2014

Credits:

Advertising Agency: DDB, Spain
Executive Creative Director: José María Roca
Creative Director: Javier Meléndez
Art Director: Luis Di Lascio
Copywriter: Patri Pérez
Photographer: Agustín Amate
The South Face - Print
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