Challenge
SiO Athletica is the sport and fitness centre run by the Oslo Student Welfare Organization. In the Oslo and Akershus region it is a major competitor with its 15 000 members. SiO Athletica has 4 gyms located in Nydalen, Blinderen, Domus Athletica and the city centre. It was of paramount importance to revitalize the athletic offers to keep up with the competitors. Changing the name to SiO Athletica was the start in May 2013.
SiO Athletica is the sport and fitness centre run by the Oslo Student Welfare Organization. In the Oslo and Akershus region it is a major competitor with its 15 000 members. SiO Athletica has 4 gyms located in Nydalen, Blinderen, Domus Athletica and the city centre. It was of paramount importance to revitalize the athletic offers to keep up with the competitors. Changing the name to SiO Athletica was the start in May 2013.
Solution
The conceptual and holistic thinking was of essence; from the moment you step in the door being greeted at
the reception to the workout rooms and locker rooms. This demands attention to details. The goal was to give
the students an experience based on a solid and clear identity. The concept is based on the name Athletica, combined with big and bold pictures with intuitive icons and inspiring statements decorating the surfaces in
the gym.
The conceptual and holistic thinking was of essence; from the moment you step in the door being greeted at
the reception to the workout rooms and locker rooms. This demands attention to details. The goal was to give
the students an experience based on a solid and clear identity. The concept is based on the name Athletica, combined with big and bold pictures with intuitive icons and inspiring statements decorating the surfaces in
the gym.
Results
SiO Athletica appears as a brand new fitness centre. The students are happy. A small survey taken after the opening of the refurbished centre in Nydalen, shows that all of the members were inspired to workout more because of the new design.
SiO Athletica appears as a brand new fitness centre. The students are happy. A small survey taken after the opening of the refurbished centre in Nydalen, shows that all of the members were inspired to workout more because of the new design.
Thanks to
Photography: Fred Jonny
