Award Winning radio ads campaign for Vigo Council
1999 - 2001
1999 - 2001
'Bono Bus' campaign for Vigo Council.
(Bono bus is a type a ticket which allows you to travel several times at a lower cost).
This radio ad features a young customer walking into a shop an requesting a ticket to travel on the bus. The shop owner explains the benefits that the 'bono bus' has for students etc, recommending the young customer to buy it.
Copy, voiceover casting and recording supervision by Mayte Diaz while working as Concept Writer/Copywriter at Anonimo Advertising (Vigo, Spain).
Radio add included in a multi-media campaign for Vigo Council in order to improve the city's behaviour socially and environmentally.
The ad features two young friends who talk about what they did the night before at the park, where broken glass (from bottles) was left which caused one of the youngsters' little sister get cut while playing at the same spot the morning after. This campaign promoted good behaviour, social responsibility on young citizens; to avoid antisocial behaviour and help taking care of the city environment.
(Main slogan 'Facendo da nosa cidade un símbolo dos novos tempos' for the campaign in all media created by Mayte Diaz)
Copy, voiceover casting and recording supervision by Mayte Diaz while working as Concept Writer/Copywriter at Anonimo Advertising (Vigo, Spain).
Microchip for dogs campaign
This radio add was part of Vigo Council's multi-media advertising campaign 'Pola súa seguridade, pola túa tranquilidade' ('For their safety, for your peace of mind'), aimed at encouraging owners to microchip their dogs. The Microchip campaign warns about this initiative becoming a compulsory requirement for all dog owners and the benefits it provides for owners and dogs, leaving clear that it comes with no health risk or pain to the animal.
Copy, voiceover casting and recording supervision by Mayte Diaz while working as Concept Writer/Copywriter at Anonimo Advertising (Vigo, Spain).
Main campaign slogan Pola súa seguridade, pola túa tranquilidade' created by Mayte Diaz.
Radio add included in a multi-media campaign for Vigo Council in order to improve the city's behaviour socially and environmentally. In this case this advert recommends the use of the helmet when driving a motorcycle.
The ad starts with the definition of the word 'ornament', and gives example of what could be considered an ornament: a flower pot, an earring... While this description is being given, a soft, relaxed, friendly happy music sounds in the background. The narrator changes his tone to a more serious voice when states that the helmet is not an ornament, your head is not an ornament... your life is not an ornament.
Vigo has a high number of motorcyclists, overall daring young scooter motorists who zig-zag along the streets without thinking of the consequences of driving without wearing their helmet on. You will see many of them keeping their helmets on top of the back seat or hanging from their elbow. There are many accidents with horrible consequences which could have been easily avoided by the simple use of such an useful (not ornamental) item.
It is now compulsory that motorcycle drivers and passengers wear their helmets while riding their motorcycles.
(Main slogan 'Facendo da nosa cidade un símbolo dos novos tempos' for the campaign in all media created by Mayte Diaz)
Copy, voiceover casting and recording supervision by Mayte Diaz while working as Concept Writer/Copywriter at Anonimo Advertising (Vigo, Spain).
