BLEU DE CHANEL: CASE STUDY
I was given this fragrance for Christmas and I must say, very sexy bottle. I was taken with the simplicity and confidence it had in it's form. I was searching online and came across a couple ads that just didn't do it justice, so I decided to shoot the bottle in a more mature manor. The other ads had the bottle well exposed and playful--which just doesn't read. This bottle needs to be dramatic, taken serious.
I wanted to drive the sexy and serious nature of the product to consumers.
