Everyday millions of people wake up frantically and without the right harmony.
But as all Italians know, a perfect awakening exists, and it is the sound of the Moka.
The creative idea was born: to record the sound of the Moka and turn it into a real alarm ringtone for smartphones all over the world.
Thus, thanks to a media hack, we introduce a digital Moka into people's homes and morning ritual,
creating a first driver to start the day with a real Bialetti Moka.
But as all Italians know, a perfect awakening exists, and it is the sound of the Moka.
The creative idea was born: to record the sound of the Moka and turn it into a real alarm ringtone for smartphones all over the world.
Thus, thanks to a media hack, we introduce a digital Moka into people's homes and morning ritual,
creating a first driver to start the day with a real Bialetti Moka.
"This coffee brand managed to hijack the mornings with a simple irresistible idea.
If —like me— you needed, you can download The Moka Sound ringtone here."
Daniel Comar
Agency: House of Communication | Milano
CEO: Stefania Siani
Client Creative Director: Alessandro Yuri Alfieri, Federico Capitani
CEO: Stefania Siani
Client Creative Director: Alessandro Yuri Alfieri, Federico Capitani
Art director: Agustin Fernandez
Copywriter: Andrea Carone
Copywriter: Andrea Carone
Head of Social: Manolo Trebaiocchi
Social Media Manager: Marina De Lazzari
Account Director: Sara Ruggiero
Account Manager: Chiara Colombo
Produzione: Neverest
