The age range for this website’s target audience is people ages 50 years and over, specifically around 50-70. The people of this target audience possess stable conscientiousness across their life span. Healthy aging encourages continued psychological engagement and social participation. These people are diligent and effortful in their time and investments and are generally satisfied with life, socially, physically and culturally (Srivastava & Das, 2020). They like to take time to immerse themselves in whatever culture, activity or landscape interests them. They achieve productivity and positive health outcomes, minimal functional loss and self-efficacy. Common characteristics include high willpower, good self-control and emotional and physical health as well as openess and positivity (Gorvett, 2020). Most commonly favoured activities include sport, such as yoga, swimming and hiking, as well as being involved in nature, such as camping, bird watching, photography, dog walking etc (“Try something different - Our Place”, 2020).