Coca-Cola
Mini Cans Launch
OBJECTIVE
Support the launch of Coke Mini Cans.
Support the launch of Coke Mini Cans.
HOW IT WAS ACHIEVED
There was a certain quirkiness to the mini cans, and we decided to extend that quirkiness to the outdoor. Coke is a larger than life brand. It needs to be something special.
There was a certain quirkiness to the mini cans, and we decided to extend that quirkiness to the outdoor. Coke is a larger than life brand. It needs to be something special.
The mini-billboard models were painstakingly put together, using every detail from full-sized billboards and bus shelters, and then placed in locations where you would expect to see the regular sized version.
