Every year around Boxing Day, Priyadarshini would have their annual sale. I wanted to design something that is different from the previous promotion done in the past. With the rising popularity of Instagram for business, I cater to making a digital, animated promo for their annual sale to post on Priyadarshini's Instagram Business Page. I first develop the static elements to the layout that is reminiscent of Christmas, then add the information, and finally, animate the imagery, that focus on the lights and the white flicking flairs appearing on the text "Boxing Day Sale".

The static image version of the Boxing Day Sale Promotion.

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