Overview
Over time, a person's cloud storage is eaten up by "throw-away" content inadvertently being backed up in their Cloud.
As a person using Cloud, I want the ability to use the Content Cleanup feature so I can clean out unwanted GIFS, screenshots, and blurry images that clutter the cloud so I can create additional space for other photos or videos I want to store. From a CX perspective, this is a "good-will" gesture to help people that have lower Cloud storage plans can retain those plans, and not just feel pushed into having to upgrade their account. This can bring subtle relief to the user.
A person will have the option to choose the data class types they want the app to find, and they will be able to preview the content by each data class, and then finally select all or some of the unwanted content to delete.
A person should be presented with the amount of storage they saved and the number of files selected for cleanup. In this case, Deleted means from the Cloud account, NOT the device. Deleted does not mean they are placed in trash, they are permanently deleted on cleanup.
A person should get to the Content cleanup in Settings > Tools > Content Cleanup. A person will also receive Notifications on their device alerting them of low storage, and how Content Cleanup can help free up Cloud storage without having to be forced to pay for a higher plan.
This feature utilized:
Agile Sprint Planning
Rapid Prototyping
User Testing
Rapid Prototyping
User Testing
This feature will be available on:
🤖 Android
📱 iPhone
🖥 Responsive Web
User Testing
There were 3 rounds of testing done to get qualitative feedback, to which the overall sentiment from users was very positive. This utility was just released, and will have to continue follow-up of usage and satisfaction.
Round 1
Round 2
Round 3
Kano Study
This utility was well received and was given a positive outlook from users in the Kano study. User comments:
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I like it!...As long as I have control over what it is deleting.
It's a really good idea, especially if you have really big files that you can see straight away which takes a lot of space from your storage. And duplicate photos that looks almost the same that you delete them straight away without going one by one through each picture.
So I definitely like it. If I have this content clean up feature be very convenient, and it would spare me from having to do it manually because doing it manually sounds like a nightmare.
Follow-up
Will continue to monitor utility usage via Localytics and review user sentiment.
