Eggplant Factory is a passionate brand incubation firm in Seoul, South Korea. We mainly deal with small business owners for brand strategy, brand identity design, interior design, and marketing. The term “egg” is commonly used to referring startup businesses in brand incubation. We wanted to nurture and plant the “eggs” on the real world so that they can survive in their tough industry. Egg + Plant = Eggplant. This was the idea behind it. We love eggplant, but it’s not because we love to eat it :) We have experts from different areas work together diligently to incubate the brand. To go along with the “factory” theme, we used items like tapeline, hammer, brush in our business card design to add flavors. We also made various promotional posters based on witty slogans.