Ford needed to increase sales before the end of 2011. They decided to achieve this by incentivizing Fiesta

test drives. But nobody gets excited by test drives, incentivized or not.

Idea.
So we created the Fiesta Wheel of Fortune to replace an overused sales incentive.

It’s  a device made by combining 2 familiar objects – a spinner and the wheel of fortune, attached to the rim

of Fiesta test drive units. With it, every test drive became a game of chance, and every test driver that booked

a Fiesta received a prize.