PLANT BASED MILK BRANDING
ALT.CO | INDIA
Indian Oat Milk for Modern Millennials
Alt. Co is a pioneer of plant-based alternatives for India, making every day taste better. White Lotus asked us to help create the first product in their portfolio of sustainably-focused, forward-thinking brands that would appeal to the Indian market and beyond.
Our strategy was to create a homegrown plant-based food and drink brand that was better for people, better for the planet but fun and approachable rather than niche or preachy. The company launched with alternative milks in a market that was relatively new to plant-based products so we knew we needed a playful and tasty brand.
To educate the consumers we developed engaging, distinctive visual and verbal assets that highlighted the occasion and benefit of their first product – an everyday oat milk. We balanced a brand tone that’s sustainable but approachable, premium but affordable and playful but clear, ensuring it appeals to a wide range of Indian millennials across the country.
Alt. Co has already gained huge traction in trade and been placed in some of India’s largest retail chains and collaborated with industry giants in the coffee category. They’ve scored affiliations with some of the country’s most successful influencers, and have been featured widely in the press – including in Forbes.
“Kingdom and Sparrow understood the task at hand since day one and delivered. Their design and conceptualisation captured the aesthetic of a new culture that we sought to create and it successfully resonated with our primary target audiences. Their efficiency, adaptability, and aptitude have shaped the unique essence of our packaging which put us up there with global industry leaders. We are thankful to their entire team for helping us materialise our vision in synergy with the larger cultural shift in the market.”
- Sumair, COO of Alt. Co