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re-launch of aarp's create the good
After his inauguration, President Obama made a 'call to service' in which he challenged Americans to take action for what needs doing in their communities.  Quite a few organizations responded, including AARP, one of the nations largest & most powerful lobbying groups.

I lead the team at GMMB that re-launched their service brand - I did the brand blueprint, as well as the online engagement pieces.  It was a massive assignment, built by CauseCast and designed by Todd Spiewak.