The Tel Aviv Art School, Arison Campus, is a unique school in Israel. Serving ages 6 to 14, the students are exposed and later professionalize in a range of art forms.
The Challenge
When we first started working with the 40 year old school, the main issue presented was that the school’s 5 departments were acting as stand-alone units in terms of visual outputs. While mapping the school’s different target audiences, we quickly realized that much more can be done to strengthen its connection to the local art and culture community, and to increase awareness to the creative magic happening there on a daily basis.
Outcome
Logo, brand language, website, visual assets, basketball court
In Collaboration with Studio GLD
