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re-launch of, integrating their community content & hooks into retail
This client sopped up most of my client attentions as ECD/West of Blast Radius.  From elbowing our way into the pitch to working onsite 3-4 days/week at their campus outside of Vancouver, the re-launch of was an incredibly fun, rewarding & demanding child.

The assignment was to integrate their brand site with their community site, and at the same time provide a scalable architecture for their title-sites.  Together with our EASports clients, we came together as a small, nimble team & launched a site that knocked their traffic goals out of the park.