Magazine spread ad and Billboard for Barnum's Animal Crackers

Photoshop, Illustrator

The magazine ad shows a happy and relieved mother after finding Barnum's Animal Crackers to calm her child's hunger in the grocery store. 

The copy for the magazine spread says: 

Headline: "Wild Beast, Aisle 3!"

Body copy: "Soothe your child's hunger with our delicious and nutritious animal crackers. Our free-ranged heroes can help tame your little one!"

The billboard shows a mother's approval of the crackers as a great snack for her child.

Billboard headline: "Tame the Wild in your Child"