ILUUM is an outdoor sports equipment brand born in Estonia 2013, which offers specially designed walk enhancing poles. ILUUM poles enable the user to benefit from all the unused upper body energy during walking with the aim of making walking purposeful.
The main objective of this project is to develop a brand for a company that offers good quality, elegant and timeless yet athletic products at a fair price to a general public. The brand should help to conceptualize the use of the poles in a city environment, in the hands of a forward-thinking generation who prioritizes their health in a busy modern day world.
