Brand identity & Brand Guide design
Working with founders is always demanding: one has to run five deep into their imagination to provide best possible visualization. We had dozens of video conferences, brainstorms and developed the powerful concept, translated into logo, brand tone of voice, color palette and the basics of the style.
The Brand Book developed features numerous examples of the style use: apparel style, branding of the club interior, details and tiny stylistic touches like pins, logo placement, posters, stationary and many more.
