SOL Helmets wanted to showcase its fun side of a serious anti-impact motorcycle helmet company on a print and poster campaign. We then decide to look into comic arts and graphic novels to bring out the idea instead of the typical gore based visuals usually used.
Brings forth an old styling of the 1960s Batman TV shows, where impact sounds are spelled out and colorful fonts replaced the screen instead of the scene, leaving a positive note when seen by the viewer. A custom 12 meter width type mock up made completely with feathers, cotton and sponges are made by hand and laid to spell out the impact sounds of WHAM!, SMASH! and THUD!